Alma de Interior

Gueorguia chose to do fashion in a different way, one that spoke more about us, to connect even more with who we are and where we belong, as well as to understand our role as a small brand that defends manual labor and the culture of Rio Grande do Norte with so much love and pride.

This collection needed to touch the soul, represent our essence, our way of being, our joy, simplicity, and pride in being from the interior.

That's why "we" went to the fairs, the markets, the small producers, the embroiderers, the artisans, to drink from this genuine source. To be inspired by what is ours, by our collective memory, by our affective memories, by our symbols of a land that lives in all of us: The interior of the Northeast, the Sertão.